Digital Marketing has always been a great option for most of us, which is firstly we demand to be productive, and secondly, we hope to be cost-effective at the same time. Digital Marketing much effectively resolves both issues.

With brands going increasingly digital, their tactics are being recreated in line with changing customer behaviors. They analyze the distinct developments in digital advertising and try to remain up-to-date to keep the customers' focus where many increasing brands try to grab their attention.

As we enter into the marketing trends in India 2021, let's look at some main patterns to shape brands' marketing strategies.

1. Live Stream and Micro videos will be the future:

Today consumers want to be sure they are not making a bad brand preference, and at this point, the User-generated comes to the forefront. The best word-of-mouth tactics brands can follow for the social media age are user-generated content. More companies use social media, but not in the form of traditional ad format, but instead to sell their products online with the help of social media. The content created by users consists of videos, photos, and reviews that they reposted on the brand's page. This is a clear, genuine, and consumer-friendly strategy. The idea that people trust other person's experiences when making new transactions is also verified.

2. Brand activism will garner support:

Eighty percent of customers believe that businesses should improve the environment and sustainable development and promote equality and mental health issues. Therefore, brands in the world need to step up and talk about responsibilities, as environmental, social, and political activism grew over the past year.

Consumers are prepared to join only brands or enterprises that share the same principles as they do. Failure to do so puts a whole generation of the upcoming and existing customers at risk of losing.

3. The Live Stream and Micro videos will be the future:

Videos have now become much popular, and the year 2021 is not going to be any different. In keeping with the regulations concerning social distance, more and more people turn to video, and video conferencing has become the new trend. With videos becoming more comfortable, the population became part of the norm with its live-streaming features on other social media sites, including Instagram, Facebook, Youtube, and even Linkedin. Marketers, therefore, need to look at this as a marketing opportunity to extend their scope.

4. Deep Customer Segmentation:

Knowing your customer's interests is important in digital ads to detect their behavior, personality, and purchasing habits. Brands would have to use their consumer data to revise their advertising campaigns and maximize their ROI. Data can aid customer brands on a range of metrics – demographics for consumers, their Internet activities and interactions, patterns in consumption, etc. In addition to this, brands can curate their content, revisit their ad targeting and increase their chances of engaging with their audience.

5. The more branded the content is, the more prominent it will be:

Research indicates that branded advertising is around twenty times more attractive than just displaying ads, and this strategy has proved to draw more clients. Branded content doesn't push customers into advertising but adds to marketing campaigns entertainment, experience and value. Branded content can build confidence and link the public. In short, social media can be the leading way to buy your products and not just to discover them.

6. Voice and Visual search will take center stage:

A variety of voice searches have been opened up after the invention of voice assistants such as Alexa, Siri, and Cortana. Most households now have an advanced speaker, which is used to do searches quickly. How brands communicate with their customers can be alerted by conversational marketing. Chatbots can contribute to creating a customized user experience.